Food and a ‘sticky’ campus!

In recent years, the concept of a “sticky campus” has become increasingly important for universities seeking to enhance student retention and overall campus experience. Essentially, a sticky campus is one that encourages students to spend more time on campus, fostering a sense of community, engagement, and connection with the university.

While there are many factors that contribute to a sticky campus, one that is often overlooked is food. The role of food in creating a positive campus experience is more significant than many people realise. In this blog post, we will explore how food can help universities achieve a sticky campus.

Firstly, food is a vital part of socialisation and community building. When students eat together, they are more likely to form friendships and build networks that extend beyond the classroom. This is especially important for students who are new to the university or who are living on campus for the first time. By providing a range of dining options, universities can create spaces where students can gather, eat, and socialise in a relaxed, informal setting.

Secondly, food can be used to help acclimatise as well as providing comfort to those far from home. Some international students may prefer to eat familiar food from their home country or region to stay connected to their culture and feel a sense of comfort in a new and unfamiliar environment. Others may be interested in trying local food as a way to experience the local culture and cuisine of the place in which they are studying. The food preferences of international students can vary greatly, and it’s important for universities and local communities to offer a diverse range of food options to accommodate their needs and preferences.

Thirdly, food can play a role in promoting health and wellness on campus. By offering healthy, nutritious options, universities can encourage students to make better food choices and adopt healthier lifestyles. This is especially important given the rise in diet-related health problems among young people, such as obesity and diabetes. By prioritising healthy eating, universities can help students feel better physically and mentally, which can in turn contribute to a more positive campus experience.

Finally, food can be used to create a sense of excitement and anticipation on campus. By hosting special events, such as food festivals, themed dinners, and pop-up restaurants, universities can create a buzz around dining that encourages students to try new things and explore different parts of campus. This can be particularly effective during orientation week, when universities are looking to create a positive first impression and build excitement among new students.

In conclusion, food plays a vital role in creating a sticky campus. By offering a diverse range of dining options, incorporating local cuisine, promoting health and wellness, and hosting special events, universities can create a dining experience that fosters socialisation, community building, and a sense of place and identity. By prioritising food, universities can enhance the overall campus experience and encourage students to spend more time on campus, contributing to a more positive and engaged student body.